NHS England has introduced a prevention programme from “ICON” which is aimed at new parents at the time of birth and in the first 6-8 weeks of a baby’s life. ICON stands for:
Step 1: Infant crying is normal and it will stop.
Step 2: Comfort methods can sometimes soothe a baby and the crying will stop.
Step 3: It’s OK to walk away if you have checked the baby is safe and the crying is getting to you.
Step 4 Never ever shake or hurt a baby
Step 5: ICON – Babies cry, you can cope.